Sony Alpha 7 III Camera + 28-70 / 3.5-5.6 Lens

2.329,002.529,00 (-8%)

Out of stock

  • 24MP Exmor R BSI CMOS Full-Frame Sensor.
  • 4K video.
  • 693-point 10fps AF.
  • 710 shots per charge.
  • Dual UHS-II compatible slot.
  • 3 »folding touch screen.
  • 5-axis stabilizer.
  • Wi-Fi and NFC.
  • USB 3.1 type USB-C.

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Ref. AP: SOY400457 SKU: ILCE7M3KB.CEC Categories: , , Tags: , , EAN: 4548736079748

Sony A7 III kit with 28-70 / 3.5-5.6 FE lens

Total perfection. Everything you need.

Capture decisive moments with the Sony α7 III, featuring a full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease-of-use, and reliable durability to meet different shooting needs.


Take control of expressive freedom.

With superior imaging capabilities and high-speed performance in a compact body, the α7 III gives you the power, precision and flexibility to capture unique moments just the way you want.

Reproduction of scenes with realistic details.

A newly developed back-illuminated image sensor and improved image processing system meet different shooting needs with high-quality imaging capabilities typical of a full-frame camera.

New sensor, evolved image processor.

The latest technology achieves amazing processing speed.

The new 24.2 megapixel Exmor R ™ CMOS sensor now features a backlit body and is combined with the latest BIONZ X ™ image processor and initial full-scale integration. This doubles the data reading speed and achieves 1.8 times the data processing capacity.

Backlit full-frame sensor.

Higher sensitivity and speed of reading.

The backlit 35mm full-frame CMOS image sensor improves light gathering efficiency, enlarges the circuit scale and, with the help of a layer of copper wiring, transfers data faster, while minimizing noise to reveal every detail in every image.

Noise reduction in high resolution images.

Up to 1.5-stop improvement in image quality.

The standard ISO range is expanded to ISO 100-51200 (ISO 50-204800 for photography), and area-specific Noise Canceling and Detail Reproduction technologies maintain detail and reduce noise. Efficient performance in the medium to high sensitivity ranges lets you shoot at high ISOs without worrying about noise.

Subtle gradation from shadows to highlights.

Dynamic range of up to approximately 15 steps.

A dynamic range of 15 stops is achieved with a low sensitivity setting, thanks to a redesigned CMOS sensor and an image processor that offer a smooth gradation from shadows to highlights, for greater creative freedom.

Reliable color reproduction.

More accurate color reproduction straight from the camera.

Color reproduction has been enhanced to give captured subjects a more natural and true-to-life color. Thus, skin tones in portraits, blue skies in landscapes, and vivid tones in still life images are much more realistic.

More stable shots with 5-axis stabilization.

The latest high-precision stabilization uses the stabilization unit, gyro sensors and algorithms to achieve a high shutter speed of 5 stops, in a system that compensates for 5 types of vibration with numerous lenses and provides great performance.

14-bit RAW output for rich gradations.

For a more natural gradation, the BIONZ X image processor and initial full-scale integration process 16-bit signals. The processor enables 14-bit RAW data output in silent or continuous mode.

4D Focus: the evolution of autofocus performance.

Autofocus performance has been improved by employing the advances of the α9 and applying them optimally. So when capturing moving subjects such as dancers, boxers or animals in action with the α7 III, they won't be easily missed.

4D Focus - Amazingly Wide Coverage.

693. Outstanding number of phase-detection AF points.

This camera features 693 phase-detection AF points, covering approximately 93 % of the image area, and 425 densely positioned contrast-detection AF points for improved focus.

4D Focus: fast AF speed.

Autofocus performance up to twice as fast.

With focal-plane phase-detection AF and precise contrast-detection AF, Sony's Fast Hybrid AF lets you capture fast-moving subjects with clarity. This system improves performance and doubles the AF speed.

4D Focus: constant tracking.

Enhanced AF tracking for fast-moving subjects.

AF performance taken from the α9 offers more precise AF tracking for fast-action continuous shooting. Fast image sensor readouts allow complex subject movement to be tracked and sudden movements accurately predicted to capture decisive moments.

Reliable AF with brightness up to EV-3.

Advanced autofocus algorithms help achieve high autofocus precision down to light levels as low as EV-3, for more reliable autofocus in dark scenes.

Focal-plane phase-detection AF with A-type lenses.

The 693-point phase-detection AF not only covers a wide area and responds instantly, but also offers the advantage of high-performance tracking even with an A-mount lens, with the LA-EA3 mount adapter.

Eye AF revolutionizes portraits.

With the α7 III, you can now use Eye AF with AF-C mode, for fast and effective eye detection and tracking when shooting. You can easily maintain optimal focus on moving subjects and transform your portraits.

Touch screen focus control.

The α7 III includes touch focus and touch pad functions so you can intuitively drag the focus frame with your finger while using the viewfinder.

AF with the focus magnifier.

Use autofocus for photography, while enlarging the focus area in the viewfinder / monitor and the view after using autofocus. Ideal for focusing on smaller areas and taking photos with fine focus.

Most versatile AF settings overall.

Adjusts the AF tracking sensitivity for photos in 5 steps. Changes the AF tracking areas / points when switching from horizontal to vertical orientation and vice versa. Assign focus point settings to custom buttons.

Capture the decisive moment with fast continuous shooting.

The α7 III lets you take burst shooting at up to 10fps with AF / AE tracking and up to 8fps when shooting in Live View mode. The camera also supports silent shooting at up to 10fps, with AF / AE tracking and maximum resolution.

Reliable continuous shooting.

Capture all the action instantly with continuous shooting at up to 10fps, or 8fps for Live View shooting, with AF / AE tracking. Up to 177 JPEG images (standard), 89 compressed RAW images, or 40 uncompressed RAW images, in a single continuous burst.

Shoot continuously in absolute silence.

This camera enables silent shooting at up to 10fps, with AF / AE tracking. Silence is essential to capture different scenes where even the slightest noise can cause you to miss the ideal shot.

Anti-flicker capture.

Flicker from artificial lighting is detected and the shutter is synchronized to minimize possible exposure and color inconsistency in images captured at high shutter speeds, as well as between continuous shots.

Better performance during continuous shooting.

Easily review, delete, or protect groups of shots captured in continuous mode. You can access the menu screen and change settings, as well as run image playback during data recording.

High resolution 4K HDR.

In addition to the new 4K video recording capability with 2.4x oversampling, the camera features a new HLG (Hybrid Log Gamma) profile, supporting instant HDR workflow.

Flawless image resolution.

Full pixel readout for high resolution 4K video.

Full pixel readout without clustering in 35mm full frame condenses 2.4 times the data required by 4K video (QFHD: 3,840 x 2,160) and minimizes moiré and jagged edges. Select full frame or Super 35mm. 4K3 recording uses the XAVC S format with bit rates up to 100 Mbps.

More comprehensive autofocus performance.

Improved fast hybrid autofocus for movie recording.

Fast hybrid AF, focal-plane phase-detection AF, and contrast-detection AF lock in and smoothly track a moving subject. Wide AF area also for video. Low speed AF controller for more pronounced slow focus effects. More freedom to adapt the focus to each scene.

HLG (Hybrid Log Gamma) - Immediate HDR streaming.

The new HLG picture profile enables immediate HDR workflow. Movies recorded in HLG picture mode will be realistic, with enhancement of highlights and blacks, which may deteriorate gradation and details, without color gradation.

Supports S-Log3 and slow and fast motion.

S-Log3 improves the gradation between shadows and midtones and extends the dynamic range up to 14 stops. You can also select a frame rate between 1 and 120/100 fps to achieve 60x fast motion and 5x slow motion results.

Reliable functions and handling in a compact body.

The α7 III's ease-of-use is enhanced by faster control while shooting, ultra-sharp views through Tru-Finder, versatile connectivity, extended shooting duration with various power supplies, and high durability and ruggedness in dusty and humid environments.

Longer battery life for more professional wide shooting.

The α7 III is compatible with the NP-FZ100 battery, with a capacity of about 2.2 times the NP-FW50, to take around 710 photos on one charge. The optional BC-QZ1 battery charger enables faster charging than USB.

Two holder slots, UHS-II compatibility.

With two media slots, including one UHS-II compliant for fast data writing, the α7 III allows simultaneous or lag recording, separating RAW / JPEG data and photos / movies, and copying data between cards.

My menu: your favorites available more quickly.

Register up to 30 frequently used items in the new My Menu for instant recall. You can create and customize an optimal menu that is most comfortable for you.

Classification function.

With the rating function, you can rate recorded photos with 1 to 5 stars from anywhere, and use the playback screen to execute the function if it has been assigned to a custom button.

High connectivity for smooth workflows.

The USB 3.1 Gen 1 compliant USB Type-C ™ port enables effortless, high-speed remote data transfer from PCs, so you can handle large image files produced with PC-pinned capture.


- 35mm full-frame 24.2MP5 CMOS sensor with backlit design.

- Sensitivity range up to ISO 51200 (expandable to ISO 50-204800 for photos).

- Fast Hybrid AF with 693 phase detection points and 425 contrast detection AF points.

- High-speed continuous shooting up to 10fps with AF / AE tracking

- 4K HDR video recording capability

- Lens compatibility: Sony E-mount lenses.

- Sensor type: 35mm (35.6 × 23.8mm) full-frame Exmor R CMOS sensor.

- Number of pixels (effective): Approx. 24.2 megapixels.

- ISO sensitivity (recommended exposure index): Still pictures: ISO 100-51200 (ISO numbers from ISO 50 to ISO 204800 can be set as extended ISO range), AUTOMATIC (ISO 100-12800, lower limit can be selected and higher), Movies: ISO 100-51200 equivalent (ISO numbers up to ISO 102400 can be set as extended ISO range), AUTO (ISO 100-12800, lower and upper limit selectable)

- Battery life (photos): 610 shots approx. (viewfinder) / 710 shots approx. (LCD monitor) (CIPA standard)

- Viewfinder type: 1.3 cm electronic viewfinder (0.5 type, color), XGA OLED

- Monitor type: 7.5 cm (3.0 type) TFT


Weight Approx. 650 g
Dimensions 126.9 x 95.6 x 73.7 mm
Photo format JPEG, RAW
Video format AVCHD Ver. 2.0, MPEG-4 AVC / H.264, XAVC S
Sensor 24.2 megapixel 35mm (35.6 × 23.8mm) full-frame Exmor R CMOS sensor
Exposure control
Sensitivity 100-51200 (Extended Mode: 50-204800)
Supported cards SD, SDHC, SDXC, Memory Stick Pro Duo, Memory Stick PRO HG-Duo
Video recording
Appearance 3:2, 16:9
Audio Integrated stereo microphone
Viewfinder 1.3 cm (0.5 type, color) electronic viewfinder, 2,359,296 dot XGA OLED, 100% coverage
Screen Touch and 3 »folding and 921,600 points
Viewfinder coverage 100%
Accessories included AC adapter AC-UUE12, Rechargeable battery NP-FZ100, Micro USB cable, Shoulder strap, Optical drive protector, Body cap, Accessory shoe cap
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1 Review For This Product

  1. 01

    by July

    I bought it a few months ago and I draw a positive conclusion. I could say it is one of the best cameras I have ever owned.
    The downside is that the optical viewfinder offers a visual quality that leaves something to be desired ...

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Sony Alpha 7 III Camera + 28-70 / 3.5-5.6 Lens

2.329,002.529,00 (-8%)